The Real Deal On…Success!
What is Radio Promotion?  How to succeed in Radio Promotion.  Munsey Ricci of Skateboard Marketing gets REAL!

What is Radio Promotion? How to succeed in Radio Promotion. Munsey Ricci of Skateboard Marketing gets REAL!

May 17, 2021

Skateboard Marketing Ltd. Company Overview:

 Skateboard Marketing Ltd. has been at the forefront of independent

metal radio promotion for the past 30 years since forming in 1991.

The company has worked with legendary rock and metal heavyweights

such as Black Sabbath, Motorhead, Iron Maiden, Judas Priest,

Metallica, Pantera, Soilwork, Testament, Morbid Angel, Black

Label Society and Kid Rock, among countless others. Skateboard

Marketing operates within North America and is located in New York.

Their concept is to get radio airplay in any place that has metal or rock

programming. They still believe in artist development and building

a fan base for the unknown artist. Every band has their time to shine,

but that takes artist development.


 Skateboard Marketing Ltd owner, Munsey Ricci, is a former

PolyGram Records executive who was the Director of National

Metal Promotion from 1989-1991 and created the first metal

department for the label and all affiliated labels, including

Mercury, Polydor, RooArt, and London Records. Ricci also

worked for the famed Combat/In-Effect Records in Hollis, Queens.

Ricci was also on the editorial staff and collated the magazine

for CMJ Media and a former syndicated radio programmer prior

to PolyGram Records. Ricci spent 5 years as MD/PD for his

college station WQCC while attending college.


 Covering the entire spectrum of radio with syndicated, satellite,

commercial, and college metal. Skateboard Marketing covers over

350 stations nationally for the US and Canada. This includes all

the syndicated, commercial metal and rock specialty shows with

college and public radio. "It's any outlet where a record can be

heard" Artist development starts on the street, in someone's

bedroom on their stereo, or even a fan listening to something new

in their car. Today a new band will have 20 fans, tomorrow they will

have 50. It's all a stepping stone to bring something cool to the

masses.  It all applies to heritage artists as well. The only difference

is they sold 2 million records to go with it. It's about creating the new

fan whether it's for Motorhead and Black Sabbath, or for new artists

such as Misery Kills.


 The company's staple roster consists of, Overkill, Testament, Judas Priest,

Black Sabbath, Exodus, Death Angel, Soilwork, Biohazard, Ozzy Osbourne,

Doro Pesch, and Sepultura  It's a huge pleasure to be  graced by talent on all

levels. There is nothing better than getting on the phones in the morning and

"Making something from nothing" Music is in the blood of every band,

industry executive and fan.


 The companies office is based 25 minutes east of Manhattan, in Neighboring

Valley Stream. They have a staff of 2 people covering syndicated, commercial

, and college radio, as well as social media on board.

New York-based radio promotion powerhouse Skateboard Marketing Ltd., headed by music industry veteran Munsey Ricci, is celebrating its 30th anniversary of taking heavy metal and hard rock music to the airwaves.


“It's been 30 years already,” Ricci says. “Time seems to fly when you’re having fun. I've been blessed and graced to have the opportunity to work with the artist roster we have. Every morning I get up and still live to walk into the office and do this gig. I just don't get tired of it and need more!”


Founded in 1991 by the former PolyGram Records executive, Skateboard Marketing Ltd. quickly established itself as the leader in radio and artist development with a focus on all formats of aggressive music for three decades. Love of music, longstanding relationships and profound respect from colleagues and artists have earned the company a reputation as the go-to company to for national radio promotion in North America.


“Munsey and Skateboard Marketing do what they do because they LOVE IT,” says SiriusXM’s Jose “Metal Ambassador” Mangin. “There’s no one in the world that is as seasoned and dedicated to the art of metal promotion. I’ve been helping Munsey spread the good gospel of metal for 25 years, and we’re both just getting started! Congrats on 30 f’in years of dominance!”


Syndicated radio host and author Full Metal Jackie adds, “Munsey is integral to the heavy music scene. He carries the torch proudly and at this point he is basically a de facto member of most of your favorite metal bands. Cheers Munsey & Skateboard.”


These sentiments are echoed by the artist's Skateboard Marketing Ltd. has represented, with many noting the integral part the company has played in their success.


“Skateboard Marketing has been part of my team for 20 years now,” says Megadeth bassist David Ellefson. “They understand and connect with my fans and record buying customers which makes the business of music that much better and easier. Happy 30th Skateboard and thanks for all you do!”


Says Overkill vocalist Bobby Blitz, “Congratulations to Munsey and Skateboard on 30 years of keeping the airwaves chock full of the heaviest metal! For decades now we call him the 6th member in the Overkill camp, as he has gone above and beyond to help bring our craft to those who crave it. Happy anniversary Skateboard, from Chaly and the boys!”


Singerman Entertainment’s Todd Singerman notes, “Skateboard Marketing, under the enthusiastic stewardship of Munsey Ricci, has helped consistently propel Motörhead's music to the ears and hearts of thousands upon thousands of ears for over three decades.  Munsey remains that rare combination of class and action.”


Add Wendy Dio, “Munsey Ricci and Skateboard Marketing have supported every Dio record throughout Ronnie’s career and continue to support us.”


While Director of National Metal Radio Promotion at PolyGram Records, Ricci created the first metal radio department for the label and all of its affiliates, including Mercury Records, Polydor Records, RooArt and London Records, where the artist roster included bands like Mortal SinOnslaughtYngwie MalmsteenKissDoro PeschThe ScorpionsRushTony MacAlpine, and Vinny Moore.


Ricci also previously worked for CMJ Media and Combat/In-Effect Records, and programmed radio for five years prior to his label stint, learning and working next to some of the most influential people in the radio promotion world and leading to the success of Skateboard Marketing Ltd.


“I've had the pleasure of knowing Munsey for close to 25 years,” says Rob Rush, Program Director/PM Drive Jock 94.3 The Shark Long Island. “He is a consummate professional and has always gone above and beyond for the bands that he promotes, and the radio stations that play his bands. He is a true class act and I'm proud to call him one of my best friends! Here's to 30 more years of Munsey and Skateboard Marketing!!!”


SiriusXM Volume’s “TrunkNation” host Eddie Trunk conquers. “I’ve known and worked with Munsey for all 30 years of Skateboard Marketing and beyond,” he says. “He’s always had a great passion for rock and metal music and all the projects he works. All the best for the next 30 to all at Skateboard!”


Seeing a void for heavy music in the radio trades, Ricci launched Metal Contraband in 2016. Metal Contraband, in conjunction with Radio Contraband, fills that gap as a destination for labels, management and artists looking for accurate information, including a metal chart consisting of commercial, syndication as well as large college stations, a metal news section for up-to-date news on tours and festivals, ad dates and street dates. Also included is an overall release schedule for metal add dates at radio. Metal Contraband has become the most reliable source to gauge the success of a record at radio.


Adds Joey Z of longtime Skateboard client Life Of Agony“It's hard to believe that Munsey and the team at Skateboard Marketing have been grinding it out for all of us for 30 years. Life Of Agony is so grateful for all the help and support the team has given us throughout the years... We wish them continued success for at least another 30!!”


“Munsey is the only metal radio game in town,” says Adrenaline PR’s Maria Ferrero. “Period.” 


The company's roster has ranged from the smallest to the biggest heavy metal and hard rock bands. Its staple roster consists of MotörheadOverkillTestamentJudas PriestRonnie James DioBlack SabbathExodusDeath AngelSoilworkParkway DriveOzzy OsbourneSepulturaSoulfly, and many labels including Napalm, Nuclear Blast, Century Media, E- One Entertainment, Warner Music, BMG, Sony, Pavement, Metalville, Spinefarm, Fearless and Universal. Skateboard Marketing Ltd. has also worked on radio campaigns with Iron MaidenMonster MagnetCrowbarMetallicaMegadethSlayerDoro PeschVeil Of MayaAt The GatesBody CountHigh On Fire and many others.


“Rip Magazine and Skateboard Marketing rolled loud and proud together back in the day,” says Lonn M. Friend, author of Life on Planet Rock“Congrats to Munsey on three decades of prosperous decadence.”



For press inquiries and additional information, please contact Adrenaline PR: 

Maria Ferrero, 732-462-4262,

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How to Gamify Coaching!  Joseph Varghese shares The Real Deal On… Success!

How to Gamify Coaching! Joseph Varghese shares The Real Deal On… Success!

May 3, 2021

Joseph Varghese aka "The Breakthrough Engineer" is a Growth & Profit Strategist. He is also Co-leader of the New York Power Team. He is passionate about empowering others to stay focused, driven and living their highest potential. For 17 years, he's been immersed in the science of peak performance, productivity and gamification. Joseph has become a thought leader in the area of peer accountability. Since 2005, Joseph has been facilitating SuccessCircles ( a peer-momentum based community for entrepreneurs and coaches.

Joseph John Varghese, BEng, Certified NeuroStrategist and peak performance coach began Success Circles in 2005. After spending years as an unfulfilled process engineer and process management consultant, Joseph set out on a journey to find his true passion purpose shortly after 9/11. It was then that he saw people going above and beyond to connect and help each other. He made it his mission to participate and build ventures to do just that. From 2003 to 2005, Joseph directed Metrofly, a successful event-creation company intent on connecting others for a higher purpose while raising money for local non-profits in New York. Through Metrofly, he was able to practice the art of crowdsourcing for each of the “adopted” monthly charity organizations.

He also immersed himself in studying personal development and human potential. As a lifestyle coach now himself, he knows the importance of having a balanced life while hustling as both an entrepreneur and thought leader. When Success Circles began in 2005, he knew how challenging it is to stay focused, engaged, and on target as a business owner and also seeing those same challenges with most entrepreneurs he connected with. Joseph is passionate about empowering others to stay focused, driven, and living their highest potential. For over 15 years, he has been immersed in the science of peak performance, productivity and gamification. As the breakthrough engineer, he is able to transfer his engineering skills to build structures and frameworks for greater freedom, fulfillment, and fun. In 2015, Joseph launched the 90-Day Momentum Team™ 90-Day Accelerator, powered by Success Circles, which pairs members with both a momentum buddy and an accelerator team. Team members are committed to crowdsourcing each other’s success through invaluable feedback, monthly sprints, mentoring, resources, referrals, and accountability. It’s the ultimate way to experience the 90 Day Year in action. In his role leading Success Circles, Joseph “facilitates Greatness”. He has been able to bring both his passion and purpose together connecting entrepreneurs and professionals together to live extraordinary lives.

As a speaker, Joseph travels and shares his story around the world to encourage others to live a life of balance and purpose. Joseph actively speaks to wide audiences from students to job seekers, professionals, and entrepreneurs on the value of accountability and the importance of finding the balance between work and play.

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to Earn more, Love more and BE more!

How to create an online coaching business.  How AJ Mihrzad transformed from personal trainer to online coach! Get the Real Deal!

How to create an online coaching business. How AJ Mihrzad transformed from personal trainer to online coach! Get the Real Deal!

April 19, 2021

AJ Mihrzad is the author of the best-selling book, “The Mind-Body Solution: Train your Brain for Permanent Weight Loss.”

He studied Exercise Science and Nutrition due to his passion for health and earned a Masters degree in Psychology due to his fascination with the mindset of weight loss. His cutting-edge approach to permanent weight loss insists that the key to a healthy body is a healthy brain. His clients are walking proof that this is true; there are hundreds of them!

His writing has also been featured in The Huffington Post, Men’s Fitness, and

AJ is a keynote speaker at high-end entrepreneurial and personal development events. He is also the host of the popular podcast, the Online SuperCoach Podcast, available on iTunes. Along with inspiring the lives of the general public, he is dedicated to helping Fitness Professionals and Health Coaches create an ethical and profitable online income through his business mentorship program available at

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Create Financial, Emotional and Spiritual Freedom at


The Right Side host Doug Billings shares how to overcome your fears and go for your dreams!

The Right Side host Doug Billings shares how to overcome your fears and go for your dreams!

April 5, 2021

The Right Side with Doug Billings™ is one of the most promising new conservative political and social commentary programs in America and around the world. Recent ratings put his show at #7 in the United States and in the top 10 of news commentary shows in over a dozen countries.

With his Rush-Limbaugh-like personality, powerful voice, high-level political sources of information, and his unique ability to see through fake news to arrive at the truth, Doug Billings has brought The Right Side to relevance in America. He continually points out and illustrates the intellectual immaturity of liberals.

He also attracts high-profile guests. General Michael Flynn has agreed to do a monthly interview series with Doug. His list of guests is impressive: Sidney Powell, Chad Prather, Michael Johns (co-founder of The Tea Party Movement), Senator Marsha Blackburn, Simon Parkes, Charlie Ward, Mel K, Dr., Richard Bartlett, Jenny Beth Martin (founder of America’s Frontline Doctors), and numerous politicians and political pundits.

But the show gives you more than mere news…When you watch and listen to The Right Side with Doug Billings™ you also get a dose of hope and inspiration. The author of “Your Wonderful Life; No Matter the Past, Life Always Holds Wonder, Joy, and Meaning,” Doug brings his Godly enthusiasm and optimism for America to every show.

Whether Doug is talking with you one-on-one or interviewing a guest, The Right Side with Doug Billings™ gives you facts, accurate predictions, and, along the way, it helps you to find wonder, joy, and meaning in this life… All within your reach if you come over to The Right Side with Doug Billings™!

It’s no wonder that this program is being noticed and labeled as one of the most influential up-and-coming conservative political and social commentary shows in America!

Learn More about Doug at


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Creating lasting success in the music industry!  Shane Keister, county music icon gets Real!

Creating lasting success in the music industry! Shane Keister, county music icon gets Real!

March 29, 2021

Shane figured out how to play "Mary Had a Little Lamb" at age three. Too tiny to actually reach the piano keys, he picked out the notes by reaching up and feeling for them with his fingertips. Thus began his lifetime of music. He's created music hand in hand with legends of the recording industry, ranging from Elvis Presley and Paul McCartney to Arif Mardin and Ahmet Ertegun. His diversity as a player, arranger, producer and composer is amazing: pop to classical, jazz to R & B, country to alternative, appearing in one form or another on many thousands of recordings.

Born in Huntington WV, Shane began formal classical piano training with Edith Sweeney before reaching his fourth birthday and moved to Portsmouth, Ohio when he was 7. There he continued piano studies in the years to follow with his adored teacher, Dorothy Knost. With her guidance, he began winning the coveted "Guild" piano competition awards year after year. At age twelve, while beginning junior high school, he met the inspirational Ralph Harrison, the McKinley Junior High School Band Director. Ralph asked Shane to join the school's orchestra and the big-band swing band. He also studied and performed choral music with another wonderful teacher and friend, Charles Varney, and with Bob McCoy at Portsmouth High School. Shane also began playing with many local musicians and bands in the Tri-State area. His family moved back to Huntington for his senior year, where he attended Huntington High School and enrolled at Marshall University, where he studied with Mary Shepp Mann. At the end of his freshman year, he left Huntington to " and play music!...". He eventually moved to Dallas TX and soon enrolled in the jazz program at North Texas State University. By age nineteen, he was working in Dallas music production houses and studios, playing piano and organ two to three days a week on everything from film scores and records to radio libraries and jingles. He withdrew from NTSU and, seeking work as a studio musician, moved to Memphis. Within just a few weeks, he was blessed by reuniting with the legendary Jim Stewart of Stax Records and began working as a staff pianist/keyboardist in the Stax Rhythm Section. He also worked as a session pianist at Pepper/Tanner and with producers Al Jackson Jr., Willie Mitchell and Chips Moman. In 1971, Chips asked Shane to join the American Studios Rhythm Section as a staff pianist, where he worked with music icons such as Arif Mardin and many others. Learn more about creating financial and emotional freedom at In 1972, Shane was in such demand as a pianist/session keyboardist from his work in Dallas and Memphis that he moved to Nashville. Word of his talent and abilities spread rapidly and he was soon working constantly. In 1974, he was contacted by Paul McCartney and performed on the "Junior's Farm/Sally G" sessions. Subsequently, Shane was called to play on several tracks on Elvis Presley's "Promised Land" album. Presley was so impressed with Shane's keyboard work that he personally requested Shane accompany him as pianist on the forthcoming '76 tour. His studio career continued at lightning speed, as he performed on and arranged hundreds of records for major artists. He also became an early explorer of synthesis and digital recording, purchasing a Mini-Moog in 1971 and purchasing his first digital audio recording system in 1981. In the late 80's, Shane had the great fortune of meeting legendary record mogul Ahmet Ertegun. Ahmet realized Shane's abilities and versatility and recruited him as a staff producer. He worked closely with Ahmet and with many of Atlantic's artists until April 2001, when he started his own independent production company. He returned to Nashville, TN in 2004 and continues to reside there. Shane currently performs live with Lynda Carter and is a member of the Musician's Hall Of Fame. As a producer/arranger, he's been twice nominated for a Grammy and received two Dove awards and one Cleo award. Shane is able to enrich any project he's part of, and he continues to be one of the most sought after talents in the industry.


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How to Succeed as a Magician and Entrepreneur!  Greg Gleason shares the Real Deal!

How to Succeed as a Magician and Entrepreneur! Greg Gleason shares the Real Deal!

March 22, 2021

The Magician- Greg Gleason has been seen on ABC, NBC, CBS, FOX, WGN, CW, and Global News. Greg has headlined the Las Vegas strip at the MGM, Venetian, and Bally's with over 10,000 performances. He has starred in 10 national tours of Masters of Illusion and can be seen in Masters of Illusion TV series in 2015, 2016, 2017, 2018, and 2019. He is also featured on the TV series Street Magic and Don't Blink. He and Jeff McBride created Las Vegas Magic Stars and toured arenas in China. Today, Greg is one of the top-performing magicians in the world, doing shows literally all over the world. In Las Vegas, he starred in "The Wizard's Secrets" at the MGM Hotel and Casino, performing a record-breaking 9000 shows there. He also went on to star in "Gleason Magic - Embrace the Mystery" at the Venetian Hotel and Casino. Greg has taken both his grand illusion show and his sleight-of-hand show around the world, performing on extended contracts in Japan and China. He is also a favorite headliner with the top luxury cruise lines. Greg's thrilling and cutting-edge performances have made him an international sensation. His shows exhibit his impeccable technique and a dedication to his craft that is rarely seen in modern illusion acts today. His sleight-of-hand skills are as smooth as silk, truly making astonishing magic. The International Magician's Society named Greg Illusionist of the Year, and also he was awarded Magician of the Year at the World Magic Awards. From his parents' living room to stages all over the world, Greg's life-long commitment to magic has not only perfected his abilities, it's also transformed the world of magic. His innovative ideas and creative presentations continue to delight audiences by the thousands, and hopefully, inspire other 13-year-olds to chase their dreams.

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How to Succeed in Sales!  Matt Millen, CEO of and superstar sales leader gets Real

How to Succeed in Sales! Matt Millen, CEO of and superstar sales leader gets Real

March 15, 2021

Matt is CEO and Co-Founder of, a Sales Enablement platform that builds high-performing sales campaigns for today's modern seller. Matt is passionate about helping sales teams win more! In his 34 years of sales, sales leadership, and executive leadership; Matt has lead high-performing teams at Tech Data, Gateway Computer, T-Mobile,, and Tony Robbins. When not spending time with his family, Matt loves roller-coasters, fast cars, and slow boat rides.


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How to succeed in the Sales and Consulting industry!  What it takes to make it happen!

How to succeed in the Sales and Consulting industry! What it takes to make it happen!

March 8, 2021

Greg Karoly is a seasoned sales professional and business consultant and trainer that is crushing it! He has decades of successful experience as a business owner, entrepreneur, salesperson, and trainer. This interview is a must if you are wanting to grow your business and have ever felt stuck or confused about what to do next.

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How to create raving fans!  Fanocracy author David Meerman Scott gets Real!

How to create raving fans! Fanocracy author David Meerman Scott gets Real!

March 1, 2021

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.

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How to succeed in Real Estate after losing it all!  DJ Thielen get Real!

How to succeed in Real Estate after losing it all! DJ Thielen get Real!

February 22, 2021

DJ Thielen comes from some seriously humble beginnings. Being raised by a single mom and parent his mother was his hero. Growing up poor financially, having no Dad, having some abuse, having ADHD, and hating school was just a few of the challenges he had to overcome. Due to his athletic ability, he was the 6th pick of the San Francisco Giants the MLB Draft in 1991 and played professional baseball for 6 years before retiring. However, when baseball abruptly ended is when the true Entrepreneur kicked in.

DJ started his first of many Companies at the age of only 28 years old. Since then he has started multiple companies, written 2 Best Selling books, is a public and keynote speaker, has sold over 3,000 properties equaling over 250,000,000, is the CEO of one of the top "Turn-Key" Real Estate Investment firms in the country, and has created a "Home Flipping & Wholesaling Academy" that has earned him the nickname THE GAME CHANGER!

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