What is Radio Promotion? How to succeed in Radio Promotion. Munsey Ricci of Skateboard Marketing gets REAL!
Skateboard Marketing Ltd. Company Overview:
Skateboard Marketing Ltd. has been at the forefront of independent
metal radio promotion for the past 30 years since forming in 1991.
The company has worked with legendary rock and metal heavyweights
such as Black Sabbath, Motorhead, Iron Maiden, Judas Priest,
Metallica, Pantera, Soilwork, Testament, Morbid Angel, Black
Label Society and Kid Rock, among countless others. Skateboard
Marketing operates within North America and is located in New York.
Their concept is to get radio airplay in any place that has metal or rock
programming. They still believe in artist development and building
a fan base for the unknown artist. Every band has their time to shine,
but that takes artist development.
Skateboard Marketing Ltd owner, Munsey Ricci, is a former
PolyGram Records executive who was the Director of National
Metal Promotion from 1989-1991 and created the first metal
department for the label and all affiliated labels, including
Mercury, Polydor, RooArt, and London Records. Ricci also
worked for the famed Combat/In-Effect Records in Hollis, Queens.
Ricci was also on the editorial staff and collated the magazine
for CMJ Media and a former syndicated radio programmer prior
to PolyGram Records. Ricci spent 5 years as MD/PD for his
college station WQCC while attending college.
Covering the entire spectrum of radio with syndicated, satellite,
commercial, and college metal. Skateboard Marketing covers over
350 stations nationally for the US and Canada. This includes all
the syndicated, commercial metal and rock specialty shows with
college and public radio. "It's any outlet where a record can be
heard" Artist development starts on the street, in someone's
bedroom on their stereo, or even a fan listening to something new
in their car. Today a new band will have 20 fans, tomorrow they will
have 50. It's all a stepping stone to bring something cool to the
masses. It all applies to heritage artists as well. The only difference
is they sold 2 million records to go with it. It's about creating the new
fan whether it's for Motorhead and Black Sabbath, or for new artists
such as Misery Kills.
The company's staple roster consists of, Overkill, Testament, Judas Priest,
Black Sabbath, Exodus, Death Angel, Soilwork, Biohazard, Ozzy Osbourne,
Doro Pesch, and Sepultura It's a huge pleasure to be graced by talent on all
levels. There is nothing better than getting on the phones in the morning and
"Making something from nothing" Music is in the blood of every band,
industry executive and fan.
The companies office is based 25 minutes east of Manhattan, in Neighboring
Valley Stream. They have a staff of 2 people covering syndicated, commercial
, and college radio, as well as social media on board.
New York-based radio promotion powerhouse Skateboard Marketing Ltd., headed by music industry veteran Munsey Ricci, is celebrating its 30th anniversary of taking heavy metal and hard rock music to the airwaves.
“It's been 30 years already,” Ricci says. “Time seems to fly when you’re having fun. I've been blessed and graced to have the opportunity to work with the artist roster we have. Every morning I get up and still live to walk into the office and do this gig. I just don't get tired of it and need more!”
Founded in 1991 by the former PolyGram Records executive, Skateboard Marketing Ltd. quickly established itself as the leader in radio and artist development with a focus on all formats of aggressive music for three decades. Love of music, longstanding relationships and profound respect from colleagues and artists have earned the company a reputation as the go-to company to for national radio promotion in North America.
“Munsey and Skateboard Marketing do what they do because they LOVE IT,” says SiriusXM’s Jose “Metal Ambassador” Mangin. “There’s no one in the world that is as seasoned and dedicated to the art of metal promotion. I’ve been helping Munsey spread the good gospel of metal for 25 years, and we’re both just getting started! Congrats on 30 f’in years of dominance!”
Syndicated radio host and author Full Metal Jackie adds, “Munsey is integral to the heavy music scene. He carries the torch proudly and at this point he is basically a de facto member of most of your favorite metal bands. Cheers Munsey & Skateboard.”
These sentiments are echoed by the artist's Skateboard Marketing Ltd. has represented, with many noting the integral part the company has played in their success.
“Skateboard Marketing has been part of my team for 20 years now,” says Megadeth bassist David Ellefson. “They understand and connect with my fans and record buying customers which makes the business of music that much better and easier. Happy 30th Skateboard and thanks for all you do!”
Says Overkill vocalist Bobby Blitz, “Congratulations to Munsey and Skateboard on 30 years of keeping the airwaves chock full of the heaviest metal! For decades now we call him the 6th member in the Overkill camp, as he has gone above and beyond to help bring our craft to those who crave it. Happy anniversary Skateboard, from Chaly and the boys!”
Singerman Entertainment’s Todd Singerman notes, “Skateboard Marketing, under the enthusiastic stewardship of Munsey Ricci, has helped consistently propel Motörhead's music to the ears and hearts of thousands upon thousands of ears for over three decades. Munsey remains that rare combination of class and action.”
Add Wendy Dio, “Munsey Ricci and Skateboard Marketing have supported every Dio record throughout Ronnie’s career and continue to support us.”
While Director of National Metal Radio Promotion at PolyGram Records, Ricci created the first metal radio department for the label and all of its affiliates, including Mercury Records, Polydor Records, RooArt and London Records, where the artist roster included bands like Mortal Sin, Onslaught, Yngwie Malmsteen, Kiss, Doro Pesch, The Scorpions, Rush, Tony MacAlpine, and Vinny Moore.
Ricci also previously worked for CMJ Media and Combat/In-Effect Records, and programmed radio for five years prior to his label stint, learning and working next to some of the most influential people in the radio promotion world and leading to the success of Skateboard Marketing Ltd.
“I've had the pleasure of knowing Munsey for close to 25 years,” says Rob Rush, Program Director/PM Drive Jock 94.3 The Shark Long Island. “He is a consummate professional and has always gone above and beyond for the bands that he promotes, and the radio stations that play his bands. He is a true class act and I'm proud to call him one of my best friends! Here's to 30 more years of Munsey and Skateboard Marketing!!!”
SiriusXM Volume’s “TrunkNation” host Eddie Trunk conquers. “I’ve known and worked with Munsey for all 30 years of Skateboard Marketing and beyond,” he says. “He’s always had a great passion for rock and metal music and all the projects he works. All the best for the next 30 to all at Skateboard!”
Seeing a void for heavy music in the radio trades, Ricci launched Metal Contraband in 2016. Metal Contraband, in conjunction with Radio Contraband, fills that gap as a destination for labels, management and artists looking for accurate information, including a metal chart consisting of commercial, syndication as well as large college stations, a metal news section for up-to-date news on tours and festivals, ad dates and street dates. Also included is an overall release schedule for metal add dates at radio. Metal Contraband has become the most reliable source to gauge the success of a record at radio.
Adds Joey Z of longtime Skateboard client Life Of Agony, “It's hard to believe that Munsey and the team at Skateboard Marketing have been grinding it out for all of us for 30 years. Life Of Agony is so grateful for all the help and support the team has given us throughout the years... We wish them continued success for at least another 30!!”
“Munsey is the only metal radio game in town,” says Adrenaline PR’s Maria Ferrero. “Period.”
The company's roster has ranged from the smallest to the biggest heavy metal and hard rock bands. Its staple roster consists of Motörhead, Overkill, Testament, Judas Priest, Ronnie James Dio, Black Sabbath, Exodus, Death Angel, Soilwork, Parkway Drive, Ozzy Osbourne, Sepultura, Soulfly, and many labels including Napalm, Nuclear Blast, Century Media, E- One Entertainment, Warner Music, BMG, Sony, Pavement, Metalville, Spinefarm, Fearless and Universal. Skateboard Marketing Ltd. has also worked on radio campaigns with Iron Maiden, Monster Magnet, Crowbar, Metallica, Megadeth, Slayer, Doro Pesch, Veil Of Maya, At The Gates, Body Count, High On Fire and many others.
“Rip Magazine and Skateboard Marketing rolled loud and proud together back in the day,” says Lonn M. Friend, author of Life on Planet Rock. “Congrats to Munsey on three decades of prosperous decadence.”
SKATEBOARD MARKETING online:
METAL CONTRABAND online:
For press inquiries and additional information, please contact Adrenaline PR:
Maria Ferrero, 732-462-4262, firstname.lastname@example.org
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